In 1896, why did William Jennings Bryan suffer the worst defeat of any presidential candidate in a generation?
What will be an ideal response?
Many students will seize upon the power of money and the Republicans' ability to get their message across. Others will contend that Bryan was "too radical" and will assume that Americans shared their own opposition to government intervention. Better students will connect the material on party identification to Bryan's failure. Bryan attempted to build a class appeal at a time when ethnic identifications with party were still strong. McKinley, in contrast, appeared as a man of moderation, both on economic issues and what might be called social issues.
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