If a court uses the incitement test when a mass medium is sued for causing physical harm, the plaintiff ______.

a. has to prove only that s/he was harmed by the medium
b. almost always wins
c. usually wins if the damage is physical
d. rarely wins


d. rarely wins

Communication & Mass Media

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The mass media were almost entirely "word-centric" for hundreds of years until

A) libraries began using the Dewey Decimal System to categorize books. B) it became technologically possible to duplicate and distribute images. C) visual images became accepted as a form of communication as well as art. D) motion pictures were invented and accepted as a mass medium.

Communication & Mass Media

______ is preconceived opinions, attitudes, andbeliefs about a person, place, thing, ormessage

a. Information overload b. Prejudice c. Accommodation d. Acculturation

Communication & Mass Media

What mode of persuasion derives from the character and reputation of the speaker?

What will be an ideal response?

Communication & Mass Media

To maintain optimal shot continuity, when should you cut from a medium shot

to a wider shot of somebody getting up from a chair?

a. just before the person stands up b. during the motion of getting up c. immediately after the person is standing d. sometime after the person is standing e. during a pan of the person getting up

Communication & Mass Media