In recent years, which of the following has caused firms to shift from advertising to PR?

a. print ads becoming more costly than TV ads
b. inability to validate product research
c. fewer people using social media
d. TV viewers being able to skip ads


d. TV viewers being able to skip ads

Communication & Mass Media

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Making contact and learning more about a potential employer is an important first step is gaining employment

Indicate whether the statement is true or false

Communication & Mass Media

For Amy's Introduction to College class, she must attend five different campus events, write a

short report on each, and bring the ticket stub to her instructor. The professor of this class is helping students to A. become more informed citizens in a democracy. B. practice ethical communication. C. create more work for the students. D. increase media literacy.

Communication & Mass Media

Explain density as a network property.

What will be an ideal response?

Communication & Mass Media

Tamara is interested in doing a quantitative research study to determine the most significant causes of public speaking anxiety among college students. This study belongs to the _____ approach to communication research

a. social science b. interpretive c. critical d. postmodern

Communication & Mass Media