Ability or capacity to influence the behavior of other members is called ________.

Fill in the blank(s) with the appropriate word(s).


power

Communication & Mass Media

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Research for the CLOROX Ick campaign revealed that to younger parents, CLOROX meant ______.

A. convenience B. ease and clean C. grandmothers and bleach D. flexibility

Communication & Mass Media

One way to make your language clear is to _____

A) use the active voice whenever possible to eliminate unnecessary words B) use clichés, as everyone knows what they mean and find them refreshing C) craft long, detailed sentences, to enhance the clarity of your meaning D) avoid restatement and repetition, as both are needlessly redundant

Communication & Mass Media

Individuals can have bottom-up effects by having dialogues and sharing stories with friends, co-workers, family members, or classmates about our cultural histories

Indicate whether the statement is true or false.

Communication & Mass Media

When conducting an ethnographic study of an elementary school, you seek to observe as many possible scenes and activities as possible, and seek to observe popular, average, and peripheral members of the study body. What type of sampling are you doing?

a. maximum-variation sampling b. typical case sampling c. critical case sampling d. theoretical construct sampling

Communication & Mass Media