When environmental forces cause an organization to adopt marketing to survive, it is a
a. "pull" strategy
b. "push" strategy
c. target-audience centered strategy
d. market based strategy
e. a "functional design" strategy
A
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A crisis does not always have to be viewed negatively. It can be an opportunity for a company to improve its position in the market and enhance its image
Indicate whether the statement is true or false
Which of the following acts was passed in 1970 and is the most comprehensive law regarding worker safety?
A. The Health and Safety at Work Act B. The Occupational Safety and Health Act C. The Industrial Safety and Health Act D. The Workplace Safety and Health Act
A bundled price is preferable when:
a. different customers have different needs. b. firms customize services for each individual customer. c. consumers dislike having to pay extra for every part of a service. d. firms want to charge for their supplementary services separately.
Darcy buys a life insurance policy on her own life, under which she pays the annual premiums. The insurance is issued for a specific period, but is renewable for similar periods. Darcy is covered only as long as she makes the payments. There is no cash value portion to the policy. Darcy probably owns
a. whole life insurance. b. key-person life insurance. c. term life insurance. d. an annuity.