Which of the following statements is true of cost-based pricing?
A) ?It determines price by adding a fixed margin to the per-unit cost of the product.
B) ?It determines the price based on the amount consumers are willing to pay for a product.
C) ?It is an interesting theoretical approach to pricing, but it is seldom used in the real world.
D) ?It is obtained by subtracting the desired margin, which yields the target costs.
A
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