Which of the following statements is true about the use of corporate leaders as advertising spokespersons?
A. Only Fortune 500 companies use corporate leaders as spokespersons.
B. Many companies believe the use of a company president or CEO is an ineffective way of expressing the company's commitment to quality and customer service.
C. Corporate spokespersons are ineffective for consumer products.
D. If a firm's image is too closely tied to its leader, it will face problems if and when the leader leaves the company.
E. Corporate spokespersons improve the message source image but have no effect on its trustworthiness.
Answer: D
You might also like to view...
In an express easement by reservation, the original land owner retains that portion of the property through which the easement passes
Indicate whether the statement is true or false
What verifies that all units of code work together and the total system satisfies all of its functional and operational requirements?
A. Unit testing. B. Application testing. C. Integration testing. D. Regression testing.
No single CRM software package can provide all the functionality needed for a comprehensive CRM system
Indicate whether the statement is true or false
Job shops in manufacturing use specialized equipment.
Answer the following statement true (T) or false (F)