Hollywood's studio system was defined by the fact that ________

A) two major distribution companies handled 80% of the production studios' output
B) one major studio controlled production, one major studio controlled distribution and one major studio controlled exhibition
C) all foreign films had to be distributed in the U.S. via a tightly-structured theater system operated by MGM Studios
D) five major studios developed an efficient mode of production, distribution, and exhibition.


D

Communication & Mass Media

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Throughout its history, movie theaters have adapted to the changing demands of the audience. Which of the following is NOT one of the adaptations?

A) installed plush seats B) created multiplexes C) converted to digital D) prohibited iPods in theaters

Communication & Mass Media

Darius plans to give a persuasive speech on the importance of donating blood. He wants to

begin by explaining how blood transfusions saved his father?s life last year. How should Darius use this personal knowledge in his speech? A) Darius should state his main idea at the beginning of the speech, then tell the story in a way which reinforces his point. B) Darius should tell the story first, then make his point at the conclusion of the speech. C) Either A or B would prove effective. D) Actually, Darius should avoid telling this story because it might make his audience uncomfortable.

Communication & Mass Media

What should a speaker do to encourage uncommitted listeners?

A) overstate the case B) rely heavily on emotional appeals C) avoid borrowing ethos D) provide necessary information

Communication & Mass Media

Colleen wanted to build rapport with her audience during her introduction. Which of the following statements would suffice for this purpose?

A. "I am so very glad that you are all here today because I am going to tell you many things that you have never heard of before." B. "It is likely that much of this material is going to be information that you already know. Hang in there and I will move through it quickly." C. "I have done extensive research into this topic." D. "I am glad that we have this time together in order to discuss the things that are important in our community. I know that we share many of the same concerns."

Communication & Mass Media