Advertising can influence demand by altering tastes of consumers. This type of advertising is known as
A. strategic advertising.
B. persuasive advertising.
C. influential advertising.
D. informative advertising.
Answer: B
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Discontinuing a Missile Program Merowak Missiles has developed its Democratizer Offensive Weapon System (DOWS) for the US military. After sinking $1 billion into R&D and design, it spent $0.5 billion building the tools and production facility that are
unique to DOWS production. It houses these in standard factory floor space that costs $1 million. Each missile has a marginal cost of $2,000 . The Pentagon is thinking of discontinuing the program because the missiles are too expensive. If Merowak were to get an order for 50,000 missiles, what would its breakeven price be?
Which is a possible solution to a divisional conflict regarding a decision
a. change the division that has the authority to make the decision b. change the information flow so that the decision maker is better informed c. change the evaluation and reward scheme governing the decision maker d. all of the above
Higher rates of interest increase the opportunity cost of holding money balances
a. True b. False Indicate whether the statement is true or false
In equilibrium, aggregate expenditures are equal to ________.
A. wages, rent, and interest B. consumption and investment C. income D. nominal GDP