In order to write headlines with style you can
a. Rely on the research done for audience engagement
b. Engage in understatement/overstatement
c. Overcome a weak visual and get the reader right to the copy
d. Reinforcea weak headline with a stronger subhead
b. Engage in understatement/overstatement
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Which federal agency's guidelines address television advertising by drug companies?
a. the Federal Trade Commission b. the Federal Communications Commission c. the Food and Drug Administration d. the Consumer Protection Agency
Sansa’s fighter pilot squadron is being deployed to Iraq for five months. She is a(n) _____ type of border dweller
a. voluntary b. involuntary c. intercultural d. heterogeneous
One thing that idioms and jargon have in common is that using them in a speech can make listeners feel excluded.
Answer the following statement true (T) or false (F)
A personal illustration can help establish your credibility
Indicate whether the statement is true or false.