In constructing an audience-analysis questionnaire, you should use ________ questions when you want to give respondents maximum leeway in answering.

Fill in the blank(s) with the appropriate word(s).


open-ended

Communication & Mass Media

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One of the following is not a form of cultural identity:

a. civilization. b. nation-state. c. race. d. ethnicity.

Communication & Mass Media

At the evaluation stage of the listening process, one should

A) evaluate the speaker's point of view immediately. B) assume the speaker is not a person of goodwill. C) avoid giving the speaker the benefit of any doubt. D) identify any biases, self-interests, or prejudices that the speaker may have.

Communication & Mass Media

A descriptive analysis and evaluation of a discussion is called a ________ of that discussion.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Recent studies reveal that 50 percent of all "speech acts" in a sample of employment interviews were ________.

A. applicant answers B. declarative statements C. employer questions D. employer answers

Communication & Mass Media