The market potential in a given metropolitan area relative to the United States as a whole can be determined by using the
A. survey of buying power index.
B. category development index (CDI).
C. BAR/LNA.
D. Nielsen rating index.
E. brand development index (BDI).
Answer: A
You might also like to view...
VSAM file structures are most effective where rapid access to individual records is a priority need
Indicate whether the statement is true or false
Which of the following is an example of reverse discrimination in America?
A. A white interviewer rejects an African-American interviewee based on ethnicity. B. A female interviewer rejects a female interviewee because of gender. C. An African-American interviewer rejects an African-American interviewee based on ethnicity. D. A female interviewer rejects a male interviewee because of gender.
A major disadvantage of extreme task specialization is _____
a. high degree of work delegation b. the need for more employees c. boredom d. high training time
Read the scenario about teams, and then answer the corresponding question. Five colleagues in human resources (HR) were tasked with reviewing options for employee benefits, researching less costly alternatives, and making recommendations to the HR director. This team has spent a month researching and reporting back. The group is finally in the last stages of preparing a recommendation report for
the director. The process went smoothly and worked well. In general, the team had a strong balance of expertise, which allowed each member to contribute equally and valuably. At the team's final review meeting, Joe stepped up to assign parts for the final proofread; Cherice made certain that everyone's ideas were heard; Lenny stepped in with a comment that eased tension when there were slight disagreements; Marsha kept minutes and compiled the final revisions; and Lance, as always, wanted to talk about the weekend. Consider the following team roles Team Roles Reporter: Prepares records and materials. Free rider: Doesn't do his or her share. Socializer: Pursues only the social aspect. Airhead: Prepares little or not at all. Harmonizer: Keeps tensions low. Facilitator: Makes certain that everyone is heard. Leader: Assumes a directive role. Detractor: Criticizes constantly. Determine which role best describes the team member. Team Member Team Role Lance _________ A. Facilitator B. Harmonizer C. Leader D. Reporter E. Socializer Fill in the blank(s) with correct word