Scotts Fertilizer has a 4-step program for lawn care. Each step features a different product. Scotts sells the fertilizer as a set containing one bag of each of the 4-step products. If Scotts decided to sell each product individually rather than as a set, it would be an example of which pricing strategy?
A. dumping
B. minimal pricing
C. dynamic pricing
D. underpricing
E. unbundling
Answer: E
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Fill in the blank(s) with the appropriate word(s).
What are numerous and intense, but usually short-lived?
a. Mood b. Affects c. Instinct d. Emotions
Which of the following is NOT one of the categories in a fishbone diagram?
a. machines (e.g., equipment used in manufacturing) b. methods (e.g., processes) c. materials (e.g., materials and semifinished goods) d. middle-men (e.g., wholesalers)
Souza Inc, which produces and sells a single product, has provided its contribution format income statement for October. Sales (4,000 units)$88,000Variable expenses 40,000Contribution margin 48,000Fixed expenses 41,700Net operating income$6,300 If the company sells 3,600 units, its total contribution margin should be closest to:
A. $39,200 B. $5,670 C. $48,000 D. $43,200