In ads for rock music concerts, concert promoters usually hide the cost of tickets from fans. According to your text, this should
A) increase the sales based on the principle of social validation.
B) increase the sales because the act of calling for the price serves as a personal commitment that increases the likelihood that fans will then purchase a ticket.
C) decrease the sales, because people would not receive information essential to their decision.
D) decrease the sales, because people will experience reactance.
Answer: B
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