Do you think that Vernon had an advantage in starting her business during the 1950s before the invention of the Internet? Explain your answer.
Go to the Biography Resource Center database. Click Biographical Facts Search
under Other Searches. When the search form page opens, click on View Occupation Terms,
click on S, and choose Sales executive which appears in the Occupation List. From the
Nationality search box, choose American. From the Gender search box, choose Female. From
the Birth Year search box, choose is after and type in 1900. For the Birth Place search box
type in Leipzig, Germany. Click on SEARCH. Click on the entry for Lillian Vernon Katz.
Read the articles and then answer the questions.
I think that it was easier for Vernon to make a success of her business before the invention of the Internet. With the Internet, there is a great deal more competition and I doubt that a person who sold goods from her home could compete successfully online with much larger businesses that have more resources.
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