According to the elaboration likelihood model of persuasion, in order to process a message centrally, one needs both the motivation and the ability to process the message
Indicate whether this statement is true or false.
Answer: TRUE
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What are interitem correlations? What is their purpose in an item analysis?
What will be an ideal response?
After cardiovascular disease and cancer, the most common cause of death among the aged is __________
A) strokes B) respiratory diseases C) Alzheimer’s disease D) osteoporosis
Kimberly-Clark is interested in mothers' emotional reactions to their Huggies brand of disposable diapers, which usually have popular characters or cute designs printed on them. Which component of attitude is Kimberly-Clark interested in?
A) knowledge B) cognitive C) affective D) behavioral E) orientation
In an experiment with amnesic patients suffering from Korsakoff syndrome (Jacoby & Witherspoon) it was found that:
A) education seemed to relieve the amnesia for short-term memories B) musical ability was not adversely affected but knowledge of composers was sharply diminished C) semantic memory was unaffected but procedural memory was limited D) activation was unaffected but the ability to recognize a previously heard word was diminished E) all of the above