Creating and updating the marketing plan is the responsibility of ________
A) the portfolio manager
B) top management
C) the marketing department
D) the finance department
E) the public relations agency
C
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Finnish cellular phone giant Nokia customized its 6100 series mobile phone for every major market in which it is present. In Asia, for example, the series came with higher ring volume so that it could be heard on the crowded Asian streets
This is an example of ________. A) straight extension B) forward invention C) regional version D) city version E) country version
Tyree is concerned about minimizing ordering and holding costs without running out of stock. Tyree is primarily interested in calculating ______.
a. materials requirement planning b. economic order quantity c. enterprise resource planning d. supply chain management
A product's life cycle is divided into four stages, which are:
A) introduction, growth, saturation, and maturity. B) introduction, growth, stability, and decline. C) introduction, maturity, saturation, and decline. D) introduction, growth, maturity, and decline. E) incubation, growth, maturity, and decline.
Which of the following statements applies to the COGSA?
a. It governs the liability of carriers in both domestic and foreign trade. b. It governs the liability of carriers from the time cargo is loaded onto the ship until the time it is unloaded. c. It governs the liability of shippers until the goods are loaded onto the ship. d. All of the above