According to the text, physical distribution cost tradeoffs enable firms to
A. resolve pricing conflicts among channel partners.
B. minimize risk during test marketing of new products.
C. reduce costs of all distribution functions simultaneously.
D. resolve pricing conflicts within industry sectors.
E. utilize resources for greatest cost-effectiveness.
Answer: E
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Small businesses differ from high-growth ventures in that in small businesses:
A. the preferred source of funding is the owner's own money rather than other people's money. B. the delegation of responsibilities is easy and necessary rather than difficult. C. the metastrategy is for novelty rather than imitation. D. the focus is on effectiveness rather than efficiency.
________ consists of promoting a company's image without referring to any of its offerings.
A. Institutional advertising B. Umbrella positioning C. Formal advertising D. Family branding E. Informal advertising
Which sentence is correctly punctuated?
A) ?On Friday, our new surgical hospital will officially open its doors to patients. B) At the end of August, many students will be moving into dormitories or apartments. C) Customers, at our retail store in Omaha, were offered a special discount as part of our grand opening celebration.
When companies follow a ________, the creative team must determine what type of selling idea, ad appeal, and execution style will work in each market.
A. centralized marketing strategy B. pattern marketing strategy C. global public relations strategy D. global marketing strategy E. localized advertising strategy