Which of the following is a major advantage of using direct mail?

A) Direct mail permits target market selectivity.
B) It is the best suited tool for selling complex products.
C) Campaign testing is not needed for direct mail.
D) Direct mail has very high conversion rates.
E) It is the best method to sell industrial products.


A

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__________________________ are items which are readily convertible into a known amount of cash and have an original maturity to the investor of three months or less

Fill in the blank(s) with correct word

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The scientific concept of causality is complex. "Causality" means something very different to the average person on the street than to a scientist

If the ordinary meaning of a statement is "X is the only cause of Y," its related scientific meaning is: ________. A) the occurrence of X makes the occurrence of Y B) we can never prove that X is a cause of Y. At best, we can infer that X is a cause of Y C) X is only one of a number of possible causes of Y D) None of the above is correct.

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Marlin Manufacturing uses a standard cost system. Data on standard costs and actual costs are as follows:


Give the journal entry to transfer the cost of units from Work-in-Process Inventory to Finished Goods Inventory. Omit explanation.

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Which of the following statements about personal financial statements is true?

a. Estimated sales commissions should not be considered in determining current values. b. In arriving at valuations for equity securities, the size of the holdings should not be considered in arriving at current values. c. Tax liability is estimated on the difference between the stated amounts and tax basis amounts of reported assets and liabilities. d. Current values can be used for assets and liabilities only when historical cost cannot be determined.

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