Studies of how consumers relate to Internet entertainment classify them into nine different groups. One category is "Mouse Potatoes," who spend most of their time online, who want the most current gadgets, and who believe the world pictured in the cartoon The Jetsons will someday exist. This is a description of the _____ of "Mouse Potatoes."
A. self-image
B. cultural bias
C. lifestyle
D. demographics
E. socialization process
Answer: C
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Distinguish between the three distribution intensity strategies
What will be an ideal response?
The fixed overhead application rate is a function of a predetermined activity level. If standard hours allowed for good output equal the predetermined activity level for a given period, the volume variance will be
a. zero. b. favorable. c. unfavorable. d. either favorable or unfavorable, depending on the budgeted overhead.
Which of the following is NOT likely to be a factor in determining logistics costs?
a. the nature of the company’s business b. the company’s geographic location c. the weight and value of the company’s products d. the cost of raw materials procured by the company
Identify which of the following statements is false.
A) Annuities not related to employment are valued in the gross estate at the cost of a comparable contract multiplied by a fraction that represents the portion of the purchase price that the decedent has contributed. B) If an annuity ceases payments with the death of the decedent and nothing is to be received by any other party, the annuity is included in the gross estate. C) When persons other than spouses own property jointly, the amount included in the joint owner's gross estate is measured in accordance with the consideration the decedent furnished to purchase the property. D) Statements A and C are true.