________ is a marketing process that studios, talent agencies and the press use to transform actors into brand-name products
A) The star system
B) Method acting
C) Mass-production
D) Green lighting
A
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William Porter, an entrepreneur, wants to understand his target audience's attitude
He gathers information about their ages, genders, economic levels, education qualifications, and consumer habits to relate and create more products in line with their preferences. What method is Williamemploying here? a. Demographics b. Surveys c. Consumer surveys d. Outside references
Stewart was presenting information about the newest in MP3 players. In describing the
features, he covered the newest and most technical aspects of the new players. What challenges might Stewart face in making sure his audience understands the information? A) Keeping his ideas simple. B) Making his examples vivid. C) Including enough technical terminology. D) Including enough technical examples.
What is the term for a conclusion reached based on available evidence or partial information?
a. a fact b. an example c. an inference d. an opinion
Another word for credibility is
a. hype. b. ethos. c. audience relevance. d. logos.