Research shows that if you incorporate materials into your presentations that involve your listeners' sense of sight, hearing, touch, or smell, their ________ will be improved.

A. education
B. learning
C. attention
D. memory


Answer: B

Communication & Mass Media

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Public relations differs from marketing because ________

A) only marketing is concerned about a company's bottom line B) marketing efforts focus primarily on consumers C) public relations efforts focus on a broad range of publics D) B and C E) All of the above.

Communication & Mass Media

Cohesiveness, or the ability of group members to work in unison, is ______.

a. always desirable in a group b. desirable if it does not lead to groupthink c. desirable if it helps members create romantic relationships d. never desirable in a group

Communication & Mass Media

In order to understand and nurture the learning potential of all students, teachers must also understand

A. the influence that culture and social class exerts on students. B. the influence that culture and social class exerts on schools. C. that differences in academic performance between ethnic groups has historical and socio-linguistic dimensions. D. All these answers are correct

Communication & Mass Media

The faulty cause fallacy is the basis for many superstitions

True False

Communication & Mass Media