Dove body soaps are sold successfully in essentially the same form around the globe. This is an example of straight product extension
Indicate whether the statement is true or false
TRUE
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Bounded rationality assumes that the decision maker ________.
A) is completely rational B) relies entirely on emotions, intuitions, and biases C) relies on both rational and emotional thinking D) is completely irrational
When Margot called the toll-free number to order one dozen water lilies from Van Ness Water Gardens, the firm was using ________.
A. multichannel selling B. social networking C. interactive marketing D. inbound telemarketing E. outbound telemarketing
Which of the following statements related to e-mail is incorrect?
a. Messages should be responded to within 48 hours. b. Messages should be kept to two screens. c. An inside address is not used. d. Devising an electronic signature is recommended.
The EU developed from a post-war (WWII)
A. coal and steel common market for the two commodities, the European Coal and Steel Community. B. attempt to reduce the threat of the Soviet Union in Europe. C. IMF and World Bank meeting charged to work out a settlement with Germany. D. effort to allocate U.S. relief (the Marshall Plan) throughout Europe.