A firm is most likely to rely on customer relationship management (CRM) approaches when it does not have a database of information on individual customers.
Answer the following statement true (T) or false (F)
False
With customer relationship management (CRM), the seller fine-tunes the marketing effort with information from a detailed customer database. This usually includes data on a customer's past purchases as well as other segmenting information.
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Most incorporated businesses are close corporations.
Answer the following statement true (T) or false (F)
Management knowledge and practices continue to evolve because
A. change should not be anticipated nor implemented. B. time passes, and change occurs. C. demands for achieving greater innovation and lower cost are decreasing. D. global competition is lessening. E. business has become less global.
In a market-directed economy,
A. consumers decide what is to be produced and by whom through their dollar "votes." B. only the needs of the majority are served. C. prices usually do not change according to supply and demand. D. profit, survival, and growth are all guaranteed for producers. E. consumers have little freedom of choice.
The EEOC is responsible for enforcement of Title VII
Indicate whether the statement is true or false