Why did firms begin segmenting advertising to the Hispanic consumer?

What will be an ideal response?


Many attempts at marketing in Spanish revealed translation errors. Due to these issues, advertisers needed to segment their advertising to more accurately target the unique Hispanic audience.

Communication & Mass Media

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Desari argued that we should implement a later start time for the school day in our

public schools, making the case that students perform better if they sleep a little later than they are currently allowed to do. She has presented a speech addressing an issue of _____. A) policy B) value C) fact D) law

Communication & Mass Media

A popular recommendation for dealing with anger is to

A) walk away. B) listen to music. C) express your anger. D) count from one to ten.

Communication & Mass Media

When should an agenda be distributed?

A. Before the meeting B. After the meeting C. During the meeting D. Near the end of the meeting

Communication & Mass Media

When setting up an interview of a host and two guests, ABC

positioning provides better continuity than BAC positioning.

Indicate whether the statement is true or false.

Communication & Mass Media