Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?
A) advertising
B) direct marketing
C) public relations
D) personal selling
E) sales promotion
E
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How does stepping behind the veil of ignorance improve ethical decision-making?
What will be an ideal response?
A separate store organization should be utilized when _____
a. branches are small and customer tastes are similar b. branches are large and customer tastes vary by location c. buying and selling functions need to be differentiated d. stock needs to be transferred among branches
Does a sole proprietor have unlimited liability for any of the liabilities of the business?
A) No B) Yes, but only for foreseeable expenses and liabilities C) Yes, but only for debts if the owner specifically assumed personal liability when the debt was incurred D) Yes, but only for ordinary recurring types of expenses E) Yes, for all debts of the business
The advantages of a small organization include
A. greater purchasing power. B. greater employee involvement. C. scale economies. D. easier access to capital. E. lower proportional operating costs.