Research shows that using humorous advertising is most effective when it is used to:
A. reinforce and remind loyal customers about the benefits of a product.
B. change consumers' deeply rooted values and attitudes.
C. publicize new brands introduced in the market.
D. shape attitudes when consumers already have a positive image of an advertised brand.
Answer: D
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____________________ is the name given to revenue, expense, and dividend accounts because they are closed at the end of the period
Fill in the blank(s) with correct word
Demographics include which of the following?
A) attitudes, interests, values B) beliefs, feelings, likes C) ethnicity, gender, race D) all of the above
After conducting an audience analysis, what is the next step in the writing process?
A) Gathering information B) Writing the communication C) Refining the topics to be covered in the communication D) Developing the first draft of the communication E) Determining the channel and medium for the communication
If the disposal of a segment meets the criteria of a disposal of a segment, then:
a. the loss on disposal is an extraordinary item. b. the loss on disposal is categorized as "other expense". c. the results of operations of the segment will be reported in conjunction with the gain or loss on disposal. d. the disposal qualifies as a change in entity, and prior years' statements presented on comparative purposes must be restated. e. the effects of the disposal are shown as part of operations.