Maria, David, and Sylvia are concerned that their company will not survive the current recession. As experienced ________ managers, they are working collaboratively to develop new business strategies and work processes to effectively and efficiently support the company so that it can survive the current economic downturn and thrive in the coming years. Their employees are depending upon them to provide overall management of the company.
A. top-level
B. knowledge
C. frontline
D. matrix
E. tactical
Answer: A
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Coca-Cola introduced a new product called Diet Coke in Japan. Sales of this product were low in the initial stages because Japanese women associated the word diet with weakness; however, changing the name of the product from Diet Coke to Coke Light proved effective. Which of the following product issues affected the sales of Diet Coke in this scenario?
A. quality B. country-of-origin effect C. manufacturing D. brand strategy E. fitting the product to the culture
The relationship between benefits and the sacrifice necessary to obtain those benefits is known as ________________________.
A : teamwork B : customer value C : customer satisfaction D : empowerment
Which of the following is a type of intelligent technique?
A) digital asset management B) case-based reasoning C) computer-aided design D) VRML E) LMS
A factor that encourages and enables firms to work together more effectively than ever before is
a. More people are opening small specialized mom-and-pop businesses b. Competition is contracting in all industries and markets around the world c. Communication technologies make partnerships much easier than ever before d. Companies are adopting 3 working shifts