List alternative ways to resolve channel conflicts
What will be an ideal response?
a. Demarcating product lines.
b. Working with channel members to develop joint solutions.
c. Putting more money into push and pull activities.
d. Developing financial arrangements such as commissions and higher margins.
e. Charging higher prices in the direct channel.
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The tendency to attribute to an individual the characteristics one believes are typical of the group to which that individual belongs is called
A. generalization. B. selective perception. C. a fundamental attribution error. D. stereotyping. E. the halo effect.
Communication as ______ views communication as a one-way transfer of information in which a source sends a message through a channel or a medium to a receiver.
a. transaction b. interaction c. transmission d. social construction
A firm whose primary business is in a line of regional grocery stores would be most likely to have to include which of the following facts, if true, in the firm's management discussion and analysis (MD&A)?
A) that a large number of funds were allocated to advertising to increase awareness of the firm's brand in new areas it had expanded into this year B) that some senior members of the management team have retired in this financial year C) that the company has lost a class action suit brought against the firm by its employees and is expected to have to pay a large amount of damages D) that the firm has plans to expand into the organic food business in the next financial year by purchasing several small organic food retailers
According to economists, natural resources, labor, capital, and entrepreneurship are called
A. free resources. B. competitive resources. C. factory resources. D. factors of manufacturing. E. factors of production.