Compare the following forms of advertising to determine which one is an example of narrowcasting.

A. a TV commercial for Doritos corn chips broadcast during the Super Bowl
B. Harrah's Casino sponsoring a regional music festival
C. a billboard advertisement for Miller Lite beer
D. an advertisement for Scotts fertilizer shown on the Home and Garden Television network
E. a circular promoting a sale on Halloween costumes in the Sunday newspaper


Answer: D

Business

You might also like to view...

Step 4 of the tax research process is to repeat steps 1 through 3 as many times as necessary.

Answer the following statement true (T) or false (F)

Business

A job offer is a legally binding contract

Indicate whether the statement is true or false.

Business

Explain how perception is the root of communication apprehension (CA).

What will be an ideal response?

Business

Persons injured by a Racketeer Influenced and Corrupt Organizations Act (RICO) violation can bring a private civil RICO action against the violator

Indicate whether the statement is true or false

Business