When considering the advertising medium of outdoor (and cinema), which of the following advantages and disadvantages apply?
A. demonstrations, good attention, wide reach; but expensive in total, has a lot of clutter, and not always selective audience
B. selected audience, flexible, can be personalized; but relatively expensive per contact and hard to retain attention
C. very targeted, good detail, good "pass along"; but inflexible and long lead times
D. flexible, timely, local market; but may be expensive, has a short life, and no "pass along"
E. captive audience; but has very short exposure times and often primarily a young audience
Answer: E
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