This is the most basic unit of measurement for a commercial and is total number of exposures to a commercial:
A. hits B. gross impressions C. reach D. both A & B E. both B & C F. all of these G. none of these
B. gross impressions
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The main difference between modern news reporting and reporting in previous generations is ______.
A. there are now fewer media through which audiences can be reached B. audiences are less fractured now C. audiences are now the primary drivers of content D. journalists have become more influential than they were
Which of the following statements is a TRUE depiction of the influence of nature and nurture on one's self-esteem?
a. Researchers have found that almost 26 percent of self-esteem is based on nature, whereas 74 percent is based on nurture. b. Researchers have found that almost 52 percent of self-esteem is based on nature, whereas 48 percent is based on nurture. c. Researchers have found that almost 80 percent of self-esteem is based on nature, whereas 20 percent is based on nurture. d. Researchers have found that almost 48 percent of self-esteem is based on nature, whereas 52 percent is based on nurture.
How is communication transactional?
a. Meaning is created by both the sender and receiver as they communicate together. b. Meaning is created by the sender as he/she composes a message. c. Meaning occurs only in verbal messages. d. None of the above.
____________________ are/is abstract, arbitrary, and ambiguous representations of other things
Fill in the blank(s) with correct word