Identify a true statement about media multiplexity.

A) Tie strength plays an insignificant role in determining the number of media employed by pairs.
B) The choice of medium is primarily important in determining the strength of relationships.
C) Weak ties are uncomplicated and do not need many channels to sustain them.
D) Strong ties require less media than weak ties to orchestrate their varied and interdependent connection.


Ans: C) Weak ties are uncomplicated and do not need many channels to sustain them.

Communication & Mass Media

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Which is one of the key principles of perception?

a. we automatically reduce the stimuli to stabilize the environment b. each stimulus produces its own unique effect c. we respond consciously to each stimulus our senses perceive d. we select each sense impression by its intensity e. we select and label each sense impression separately

Communication & Mass Media

Write a specific purpose for a recommendation

What will be an ideal response?

Communication & Mass Media

No matter what the occasion, listeners will have fairly definite expectations about the kinds of speeches appropriate for the occasion.

Answer the following statement true (T) or false (F)

Communication & Mass Media