In content analysis, manifest content is the:
A. method the researcher uses to collect the content.
B. description of the characteristics of the content itself.
C. procedure the researcher uses to analyze the content.
D. interpretation of the content made by the participants themselves.
E. interpretations about the content that imply something about the nature of the participants or effects on participants.
Answer: B
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The salesman said, "With a new computer, you can access valuable information with one simple click." Which step of the motivated sequence does this illustrate?
A. attention B. need C. satisfaction D. action
Refocusing your thinking, as described in the Professional Strategy Triangle process, is designed to yield what end result?
a. easy-reference note cards b. the emergence of key themes and messages c. copy writing phrases d. identification of people to re-interview
People may stereotype or exclude others because of the way they use language
Indicate whether the statement is true or false
Herschel is NOT an emotionally expressive person at work. It is likely that he
a. was an emotionally expressive child. b. saves his emotional expressiveness for home. c. is well-liked at work. d. was this way as a child.