Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising?
A. The number of ads in magazines is much fewer than that of television, so consumers are not bothered by advertising clutter.
B. Unlike television ads, magazine ads are invasive and not easy to ignore.
C. More creative advertising options are available for magazines than those available for television advertising, implying that magazine ads are more interesting.
D. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable.
E. Magazine advertising does not provide the psychographic or demographic selectivity that television advertising does.
Answer: D
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