Is it ethical, in your opinion, for public relations practitioners to ghostwrite articles that tout a pharmaceutical company's product?

What will be an ideal response?


In answering this question, students could move beyond the Guidelines for
Pharmaceutical Companies and the PRSA Code (professional level) to ethical
values at other levels (see Chapter Six): societal and personal, particularly.

Communication & Mass Media

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"If you're old enough to vote, fight, and die for your country when you're 18, you're old enough to drink a beer" is an example of what fallacy of argument?

What will be an ideal response?

Communication & Mass Media

The linear and interactional communication models have remained fairly constant throughout their 60-year history, demonstrating that certain elements of communication stay the same

Indicate whether the statement is true or false.

Communication & Mass Media

_________ skills are considered the top factor in helping college graduates obtain employment

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

One of the general rules of training is that it is always better to get a message into someone than to get a message out of someone

Indicate whether the statement is true or false.

Communication & Mass Media