When a firm depends on paid media for its mass selling, what would be one likely disadvantage?
A. The advertising messages of the firm can be easily avoided by customers.
B. The firm cannot target a large audience at once.
C. The firm has very little message control.
D. The firm needs to attract customers to sites and create value to assure their return.
E. The firm cannot effectively measure the effectiveness of the advertisement.
Answer: A
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