Which of the following is true of the "customer perceived value" measurement used by organizations to measure customer satisfaction?
a. It measures how customers assess benefits of the product against costs in making purchase decisions.
b. It measures customer satisfaction based on the likelihood of customers recommending the product to other customers.
c. It focuses more on customer satisfaction than on customer loyalty.
d. It takes into consideration only existing customers and not potential buyers.
a
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In negotiation, there are manageable questions and unmanageable questions. Name three manageable questions and three unmanageable questions.
What will be an ideal response?
All of the following are recommended guidelines for effectively making social contacts EXCEPT:
A) responding to the customer's comments B) making nonverbal gestures of listening C) discussing your personal experiences D) maintaining appropriate eye contact E) initiating the social contact
Distinguishing between employees and independent contractors is important because:
a. income tax must be withheld for employees, but not independent contractors b. employers have fewer legal obligations to independent contractors c. employers can defend their actions under employment laws by proving that persons performing work are independent contractors d. all of the above e. none of the above
Which of the following actions would be likely to shorten the cash conversion cycle?
A. Change the credit terms offered to customers from 3/10 net 30 to 1/10 net 50. B. Begin to take cash discounts on inventory purchases; the terms are 2/10 net 30. C. Adopt a new manufacturing process that saves some labor costs but slows down the conversion of raw materials to finished goods from 10 days to 20 days. D. Change the credit terms offered to customers from 2/10 net 30 to 1/10 net 60. E. Adopt a new manufacturing process that speeds up the conversion of raw materials to finished goods from 20 days to 10 days.