What is customer satisfaction? Explain how it leads to customer retention.
What will be an ideal response?
Customer satisfaction refers to the feelings customers have towards the purchase. Perceived purchase satisfaction reflects on the customer's feelings about any differences between what is expected and actual experiences with the purchase. If satisfied, chances of selling to the customer in the future increase. If satisfied with repeat purchases, customers tend to continue to buy from the salesperson. The student may draw the flow chart in exhibit 13.4 also.
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The journal entry made on the date of declaration of a cash dividend to common stockholders includes
a. a debit to Cash Dividends and a credit to Common Dividends Payable. b. a debit to Cash Dividends and a credit to Cash. c. a debit to Common Dividends Payable and a credit to Cash Dividends. d. a debit to Cash and a credit to Common Dividends Payable.
In January 2014, the Jennifer Corporation purchased a patent for $231,000 from Travis Company that had a remaining legal life of 14 years. Jennifer estimated that the remaining economic life would be seven years. In January 2018, the company incurred $30,000 in legal costs to defend the patent from an infringement. Jennifer's lawyers were successful, and the remaining years of benefit from the
patent were estimated to be six years. What is the patent amortization expense for 2018? A) $7,615 B) $9,923 C) $16,500 D) $21,500
A _____ represents another server for all information requests from resources inside the trusted network.
A. proxy server B. honeypot server C. DNS server D. bogus server
To carry out their plans, firms require financing, that is, funds from owners and creditors. Owners provide funds to a firm and in return receive ownership interests. For a corporation, the ownership interests are:
a. Common Stock Shares b. Corporate Bonds c. Notes Receivable d. Notes Payable e. Certificates of Deposit