________ are drawings that show what the print ad will look like and from which the final artwork will be produced.
A. Product sheets
B. Art infusions
C. Packshots
D. Layouts
E. Creative briefs
Answer: D
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When preparing review sections in a report,
A) always write them in narrative form, not as lists. B) use multiple review sections if the report is long and complex. C) introduce new facts and information to support the review points. D) make it clear that readers can skip them if they want to. E) include illustrations as often as possible.
When you encounter a language barrier, what is a good tactic to employ?
a. Speak very slowly and very loudly so the other person can understand you. b. Ask the person politely to communicate in your native language. c. Ask and answer many questions to ensure a clear understanding. d. Speak such that your own accents and dialects are not noticeable.
It is most accurate to say that the executive summary of a marketing plan is designed to communicate ________ to senior leadership and business stakeholders
A) specific controls and measurement B) essential information C) detailed market analysis D) an overview of competitors' actions E) an overview of marketing needs
Advantages to licensing as a market entry strategy include all of the following EXCEPT________.
A. easy availability of raw materials B. limited financial risk in the short run C. services such as local distribution D. decrease in operational costs E. complete control of the patent