You purchased a new cordless drill from Sears and during the sales transaction you provided the salesperson with your e-mail address. Now, periodically you receive e-mail advertisements from Sears about products the company thinks you would be interested in. This type of advertising communication is called ________ marketing.
Fill in the blank(s) with the appropriate word(s).
direct
Advertising that communicates directly with consumers and organizations in an effort to provoke a response is called direct marketing.
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The Dulac Box plant produces wooden packing boxes to be used in the local seafood industry. Current operations allow the company to make 500 boxes per day, in two 8-hour shifts (250 boxes per shift)
The company has introduced some moderate changes in equipment, and conducted appropriate job training, so that production levels have risen to 300 boxes per shift. Labor costs average $10 per hour for each of the 5 full-time workers on each shift. Capital costs were previously $3,000 per day, and rose to $3,200 per day with the equipment modifications. Energy costs were unchanged by the modifications, at $400 per day. What is the firm's multifactor productivity before and after the changes?
The call price of a security ________ the security's par value.
A) is less than B) is equal to C) is greater than D) is less than or equal to
A clothing design company fully delegates authority to regional divisions in each part of the country. What is the likely effect on the organization?
A) ?More control, more responsive B) ?More control, less responsive C) ?Less control, less empowerment D) ?More efficiency, more empowerment E) ?Less control, more empowerment
Amber wants to get her ears pierced. In the community in which she lives, she can get them pierced at a jewelry store in a strip mall. She can get them pierced at the local tattoo parlor or have them pierced by a friend's mother who happens to be a nurse. Amber's mother has threatened her with dire punishment if she has them pierced and then gets an infection because the person who pierces them was inept or unsanitary. Amber chose the nurse because of a(n) ________, which makes her believe it is the method her mother will most approve of.
A. Perceived service alternative B. Implicit service promise C. Marketing testimonial D. Explicit service promise E. Word-of-mouth communication