Describe an example of a product placement you have recently seen, and if it was effective.
What will be an ideal response?
Answers will vary, but should describe the inclusion of a product in a nontraditional situation like a movie or television show.
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How are assets which are expected to be realized in cash, sold, or consumed within the normal operating cycle of a business or within one year (if the operating cycle is shorter than one year) reported on a classified balance sheet?
a. Property, plant, and equipment b. Current assets c. Intangible assets d. Current liabilities
Which of the following is a best practice in business and marketing?
A) end-product orientation B) reacting to competitors C) vertical integration D) stockholder driven E) teamwork
When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit ________
A) consumer capitalism B) complex buying behavior C) consumer ethnocentrism D) dissonance-reducing buying behavior E) variety-seeking buying behavior
These are all guidelines a project manager should consider when assigning project work EXCEPT
A. Select people with compatible work habits and personalities. B. Have people work together early so that they can become familiar with each other. C. Always assign the best people to the most difficult tasks. D. When possible, team veterans up with new hires. E. Select individuals with skill sets that complement each other.