The storyboard is an approximation of the final commercial that helps the creative visualize the sequence of action.

Answer the following statement true (T) or false (F)


True

Even when designed to the level of a comp, the storyboard is only an approximation of the final commercial. The storyboard helps the creatives visualize the commercial's tone and sequence of action, discover any conceptual weaknesses, and make presentations for final management approval. It also serves as a guide for filming.

Business

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