When Ferrero’s wanted to establish their products/services outside of their domestic market, they traveled to the selected host country and conducted product-market research to determine consumer needs in the overall product area in which the company does business. On their return from the country, Ferrero’s designed a product that fit the consumers’ demand in the host country—eventually introducing the same into the new region. Identify the approach taken by Ferrero’s to market their products/services.

a. Win-win
b. Phased internationalization
c. Shot-in-the-dark
d. Bull’s-eye


b. Phased internationalization

Business

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Which of the following is true of operating systems?

A. Operating systems are not expected to function if the user makes a mistake. B. Operating systems based on UNIX are known to be unstable. C. Windows operating systems are considered to be more user-friendly than Mac operating systems. D. Stable operating systems do not cause acomputer to freeze or produce error messages.

Business

Logistics includes the processes that control the distribution, maintenance, and replacement of materials and personnel to support the supply chain.

Answer the following statement true (T) or false (F)

Business

Organizations that subscribe to workplace spirituality emphasize the importance of employees controlling their expressions and emotions.

Answer the following statement true (T) or false (F)

Business

In the context of the legal and ethical dimensions of business conduct,it is legal and ethical to:

A. lead by example. B. practice collusion with competitors. C. provide rock-bottom pricesonlyto distributors in underserved areas. D. collaborate with other medical clinics to guarantee low prices in low-income counties.

Business