Marketers interested in offering customer value can:
A. offer products that perform
B. give the consumer facts
C. offer organization-wide commitment to service and after-the-sale support
D. avoid unrealistic pricing
E. do all of these
Answer: E
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Net revenue divided by average net fixed assets is the calculation for which of the following ratios?
A. Fixed asset turnover B. Return on assets C. Current ratio D. Net profit margin
Cogdill Corporation manufactures numerous products, one of which is called Epsilon78. The company has provided the following data about this product: Unit sales (a) 170,000 Selling price per unit$19.00 Variable cost per unit$15.00 Traceable fixed expense$580,000 ?Assume that the total traceable fixed expense does not change. If Cogdill increases the price of Epsilon78 to $19.76, what percentage change in unit sales would provide the same net operating income as is currently being earned at a price of $19.00? (Your answer should be rounded to the nearest 0.1%.)
A. ?28.3% B. ?14.7% C. ?16.0% D. ?5.0%
Marketers must determine the price of a product carefully on the basis of the potential buyer's beliefs about
A. the cost to manufacture the product. B. the economic outlook. C. the environment. D. its value. E. the product's new advertising campaign.
Interacting effectively with people from other cultures and behaving appropriately in a culturally novel context are indications of the cross-cultural skills and abilities needed by global managers. The characteristics of effective intercultural interaction in a management context include all of the following EXCEPT:
A. good personal adjustment, indicated by feelings of contentment and well-being B. development and maintenance of good interpersonal relationships with culturally different others C. mastery of the foreign culture D. the effective completion of task-related goals.