Most interviewers will give you clues about what they are seeking

in the way they __________ their questions.

A. pause before
B. order
C. listen to
D. phrase
E. wait for you to respond to


D

Communication & Mass Media

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The behavioral model shifts the emphasis from creating or retaining awareness to:

a. causing or creating action. b. identifying which publics have latent readiness to act. c. Persuasion. d. correcting any imbalances in power that exist.

Communication & Mass Media

When a person has characteristics that make you want to be like him, he has __________ power over you

a. reward b. referent c. legitimate d. expert

Communication & Mass Media

Direct marketing is no longer growing rapidly

Indicate whether the statement is true or false

Communication & Mass Media

The three modes of filmmaking are ________

A) commercial fiction, documentary and avant-garde B) comedy, drama and documentary C) commercial fiction, avant-garde and experimental D) commercial fiction, commercial nonfiction and avant-garde

Communication & Mass Media