In the context of behavioral segmentation, who among the following is a potential user?
A) Anita, who recently had a baby
B) Peter, who recently changed his job
C) Mary, who enrolled as a graduate student in a university last year
D) Gina, who opened a dental clinic in Orange County
E) Raj, who is planning a trip to Hawaii with friends
A
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Enrique is hired as a seasonal firefighter by the Oregon Department of Forestry and Fire Protection. The training used to prepare Enrique for his firefighting job involves an online training module. In this game-like module, Enrique is virtually placed in a real-life scenario such as a garage fire or a restaurant fire, and his goal is to put out the fire and save as many lives as possible. This form of training is referred to as a(n)
A. cross-training. B. internship. C. apprenticeship. D. simulation. E. action learning.
Researchers have discovered that the bulk of message’s personal and connotative meaning is communicated via
a. verbal delivery. b. nonverbal delivery. c. both verbal and nonverbal delivery. d. neither verbal nor nonverbal delivery.
Which one of the following cannot be registered under the Lanham Act?
A) An immoral mark B) An inherently distinctive mark C) A descriptive mark that has acquired distinctiveness through a secondary meaning D) A geographic designation that has acquired distinctiveness through a secondary meaning
Compensating balance is a checking account balance equal to a certain percentage of the amount borrowed from a bank under a line-of-credit or revolving credit agreement
Indicate whether the statement is true or false