The first step in the personal-selling process is prospecting and ________.
Fill in the blank(s) with the appropriate word(s).
qualifying
Prospecting and qualifying are the lifeblood of the personal-selling process as firms constantly seek new customers for their business. This is the first step in the personal-selling process.
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When responding to a customer's complaint about one of your company's services, you should
A) soften the situation with excuses such as "Nobody's perfect" or "Mistakes will happen." B) use a generous, grudging tone. C) use a standard form letter, with blanks left for filling in unique information in neat handwriting. D) avoid blaming anyone in your organization by name. E) always find a way to blame the customer for the problem.
The appropriate cost of capital to use in valuing an IT project is the same regardless of the project riskiness.
Answer the following statement true (T) or false (F)
When using a semantic differential, the respondent is typically asked to rate a brand, store, or some other object in terms of bipolar adjectives, such as cold and warm
Indicate whether the statement is true or false
Terrence Industries charges manufacturing overhead to products by using a predetermined application rate, computed on the basis of labor hours. The following data pertain to the current year: Budgeted manufacturing overhead$1,800,000 Actual manufacturing overhead 1,810,000 Budgeted labor hours 60,000 Actual labor hours 61,500 Which of the following choices is the correct status of manufacturing overhead at year-end?
A. Overapplied by $45,000. B. Underapplied by $35,000. C. Overapplied by $35,000. D. Overapplied by $10,000. E. Underapplied by $10,000.