Which of the following is an example of the use of predictive analytics?
A. Netflix unveils a new advertising campaign to differentiate itself from its competitors.
B. Sales associates at Nordstrom check out customers through the use of handheld devices so that customers do not need to wait in line.
C. Dropbox introduces online storage to a target market.
D. An in-store promotion makes sure that Hershey's candy is put at point-of-purchase locations throughout the store.
E. Spotify recommends a new artist based on past listening history.
Answer: E
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