Which of the following is true of the universal functions of marketing?
A. Responsibility for performing them cannot be shifted or shared.
B. Not every firm must perform all of the marketing functions.
C. All goods and services require all the functions at every level of their production.
D. They may not be required in all macro-marketing systems.
Answer: B
You might also like to view...
The third step in financial statement analysis is to assess the quality of the firm's financial statements. Which of the following is a question an analyst should ask when performing this step?
a. Are industry sales growing rapidly or slowly? b. Do earnings include revenues that appear mismatched with the business model employed by the firm? c. Does the industry include a large number of firms selling similar products? d. What is the company's degree of geographical diversification?
Supply chain event management (SCEM) enables an organization to react more quickly to resolve supply chain issues.
Answer the following statement true (T) or false (F)
The reasons for refusing credit should always be clearly explained
Indicate whether the statement is true or false
Home Entertainment, Inc, warrants its goods to be free of defects. Ira is¬sues a note to obtain goods from Home Entertainmentthat proves defective. If Home Entertainmentpresents the note for payment
a. Ira's best defense would be breach of warranty. b. Ira must pay the note. c. Ira's best defense would be fraud in the inducement. d. Ira's best defense would be failure of consideration.